Researching in Creative Media is used by learning what different target audiences are interested in. This could include colours, genres or hobbies. This researching could have a significant impact in a brand or business.
There are many different types or researching. Here are some examples:
Primary
When you ask the question from first hand. For example, you can ask someone for information either through an email, face to face or my a questionnaire. The good thing is, is that you can sometimes make is reliable and accurate. This also means you can ask for specific information and can give you the information you require.Secondary
This means when you are researching something second hand. This could be a website, a book or a news article. This method is usually quicker but could be unreliable and untrustworthy. Plus, the article or set of information may not be the exact information you are looking for and may have too much or not enough information.
There are also different data types. These include:
Qualitative Data
This means that you are asking for something like an opinion or something that can't be measured. For example, this could be the softness or a cat or how someone felt when they passed their exams. This research data type is usually given in long answers and are very detailed.Quantitative Data
This is usually given as a solid answer. Like, colour of you eyes, number of cars parked or time the train arrives. These are things that can be measured.These data and research types could be used to see what the different gender and age of people are interested. For example, I could look to see what teenage males are interested in and what colours and shapes appeal to them. This could be useful in creating brands and logos by using my research to apply to that target audience.
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