Existing Project Connect Poster - Evaluation

Project Connect Critical Evaluation – Alex Wigfield

Posters around the college have been displayed to represent Project Connect. Here are a few examples.

 

This poster has a big, bold title, which gets the reader’s attention. The blue colour shows that it wants to ‘inform’ people about development. It also demonstrates that the colour blue is ‘instructing’ you to develop.

The majority of the poster is taken up by the main image, which is a picture of the globe surrounded by words used to describe the Development section of the poster. The circle like picture shows purity, wholeness and perfection. This makes the reader feel like they should also aspire to become ‘perfect’ by ‘developing’.

However, the text that surrounds the globe uses a very interesting font family. They use Serif fonts along with strong handwritten fonts. This change is font type does not work well together but the similar size makes them look together. The text also uses bright but professional colours like green, which indicates activity. They also use yellow and red, which are warm colours. This combination of green, blue, yellow and red suggests that they have used a tetradic theory. This means that they have used two pairs of complementary colours to show both warm and cool colours be within your design while letting one colour be dominant.

The tracking of the text is moderate and keeps the letters close enough to not go off the page but not too tights that it becomes unreadable. The leading is also attempted to be evenly spaced out but in some cases, it fails to do so.

This poster has a changeable title, which gets the reader’s attention with the different change of colours. The blue colour shows that it wants to ‘instruct’ people to read the poster.

The majority of the poster is taken up by the green background, which shows that it is an active colour and also reminds the reader of the environment and vegetation. The images are trees but their colour has been removed and instead are the colours of the union jack. This also grabs the reader’s attention as showing the country’s flag makes the reader wonder whether it will have a direct impact on them.

The text is also in the colours of the union jack (red, blue and white) and are presented in a Sans Serif font, which shows that it is about present times. The last line of text is in an assortment of these colours. However, this colour scheme makes the text unreadable as it is difficult to distinguish between letters and words. The tracking of this line of text is also very tights and becomes so tight that its readability is greatly reduced. As for the rest of the lines of text, the leading for these are very far apart. This is used to fill the negative space. However, there is still some negative space remaining on the poster and this needs to be filled.

This poster also has a big title at the top to show (to the point) what the poster will be telling you about. The warm yellow and orange colours show that the topic is about being positive. The symmetrical images correspond to the symmetry theory. This means that they have chosen these shapes because they are appealing to the human eye.

This poster also uses Sans Serif fonts. This is because they want the poster to be as crisp and modern as possible. The text above and below each picture is presented in a multi-coloured colour. This suggests that it is attempting to grab the reader’s attention. The information in the text is accurate and to the point, which is key when creating a poster. However, the colour of the font blends in too well with the images, title and background and is not easily read for 4 feet away. The reading flow (continuity theory) is easy quick to read from top to bottom. The text’s tracking between letters and words are changed according to the image’s width in proportion to the page and text.

There is minimal negative spacing within the poster and is filled in with images in the background to add a circular background effect. The Project Connect logo is also placed in to top left corner, which according to the continuity theory, this is what the readers will see first and will understand this poster’s meaning almost immediately. Also, if like me, you are looking for a poster about Project Connect, you look for the Project Connect logo on posters.

This poster is immediately aimed at students as in the top corner in big, bold. Sans serif font are the words ‘Student Core’. This means that it instantly grabs the attention of students. The orange text represents positive thoughts and being lively. The main title also stands out within the white background.

The background image to the right is of Barnsley College and so people will know what the poster will relate to. However, the image is of a part of the college that not everyone recognises and will be unfamiliar with the building.

The text beneath the title is of a different font family and does not mix well with the title. The font is not very readable and needs to be looked at closer to see what it says. The back text also blends in with the background and makes part of the text hard to read. The leading of the text is evenly spaced out and allows room to distinguish between sections of text. There is no direct evidence to support the idea of kerning within the text but close tracking is presented. This also decreases the readability of the text. The poster does not specify what specific topic it is about from the main title. We know it is about students and the codes of conduct but is not very specific. There are no clear negative spaces on the poster as the background covers it up. No shape theory has been used and the poster does not look professional as hardly any consideration has been taken to choose the shapes, layout, font or colour of the majority of the poster.