Project
Connect Critical Evaluation – Alex Wigfield
Posters around the college have been displayed to represent
Project Connect. Here are a few examples.
This poster has a big, bold
title, which gets the reader’s attention. The blue colour shows that it wants
to ‘inform’ people about development. It also demonstrates that the colour blue
is ‘instructing’ you to develop.
The majority of the poster is taken up by the main image,
which is a picture of the globe surrounded by words used to describe the
Development section of the poster. The circle like picture shows purity,
wholeness and perfection. This makes the reader feel like they should also
aspire to become ‘perfect’ by ‘developing’.
However, the text that surrounds the globe uses a very
interesting font family. They use Serif fonts along with strong handwritten
fonts. This change is font type does not work well together but the similar
size makes them look together. The text also uses bright but professional
colours like green, which indicates activity. They also use yellow and red,
which are warm colours. This combination of green, blue, yellow and red
suggests that they have used a tetradic theory. This means that they have used
two pairs of complementary colours to show both warm and cool colours be within
your design while letting one colour be dominant.
The tracking of the text is moderate and keeps the letters
close enough to not go off the page but not too tights that it becomes
unreadable. The leading is also attempted to be evenly spaced out but in some
cases, it fails to do so.
This poster has a changeable title, which gets the reader’s
attention with the different change of colours. The blue colour shows that it
wants to ‘instruct’ people to read the poster.
The majority of the poster is taken up by the green
background, which shows that it is an active colour and also reminds the reader
of the environment and vegetation. The images are trees but their colour has
been removed and instead are the colours of the union jack. This also grabs the
reader’s attention as showing the country’s flag makes the reader wonder
whether it will have a direct impact on them.
The text is also in the colours of the union jack (red, blue
and white) and are presented in a Sans Serif font, which shows that it is about
present times. The last line of text is in an assortment of these colours.
However, this colour scheme makes the text unreadable as it is difficult to
distinguish between letters and words. The tracking of this line of text is
also very tights and becomes so tight that its readability is greatly reduced.
As for the rest of the lines of text, the leading for these are very far apart.
This is used to fill the negative space. However, there is still some negative
space remaining on the poster and this needs to be filled.
This poster also has a big
title at the top to show (to the point) what the poster will be telling you
about. The warm yellow and orange colours show that the topic is about being
positive. The symmetrical images correspond to the symmetry theory. This means
that they have chosen these shapes because they are appealing to the human eye.
This poster also uses Sans Serif fonts. This is because they
want the poster to be as crisp and modern as possible. The text above and below
each picture is presented in a multi-coloured colour. This suggests that it is
attempting to grab the reader’s attention. The information in the text is
accurate and to the point, which is key when creating a poster. However, the
colour of the font blends in too well with the images, title and background and
is not easily read for 4 feet away. The reading flow (continuity theory) is
easy quick to read from top to bottom. The text’s tracking between letters and
words are changed according to the image’s width in proportion to the page and
text.
There is minimal negative spacing within the poster and is
filled in with images in the background to add a circular background effect.
The Project Connect logo is also placed in to top left corner, which according
to the continuity theory, this is what the readers will see first and will
understand this poster’s meaning almost immediately. Also, if like me, you are
looking for a poster about Project Connect, you look for the Project Connect
logo on posters.
This poster is immediately aimed at students as in the top
corner in big, bold. Sans serif font are the words ‘Student Core’. This means
that it instantly grabs the attention of students. The orange text represents
positive thoughts and being lively. The main title also stands out within the
white background.
The background image to the right is of Barnsley College and
so people will know what the poster will relate to. However, the image is of a
part of the college that not everyone recognises and will be unfamiliar with
the building.
The text beneath the title is of a different font family and
does not mix well with the title. The font is not very readable and needs to be
looked at closer to see what it says. The back text also blends in with the
background and makes part of the text hard to read. The leading of the text is
evenly spaced out and allows room to distinguish between sections of text.
There is no direct evidence to support the idea of kerning within the text but
close tracking is presented. This also decreases the readability of the text.
The poster does not specify what specific topic it is about from the main
title. We know it is about students and the codes of conduct but is not very
specific. There are no clear negative spaces on the poster as the background
covers it up. No shape theory has been used and the poster does not look
professional as hardly any consideration has been taken to choose the shapes,
layout, font or colour of the majority of the poster.
